Category: Marketing

New Class Announcement Strategy

What we do (per channel) When – Using t-shirt sizing Slack Announcement Keep it “Kitty-Cat Cute” w/images and Emojis Only on the relevant channel Social Media Cute, fun, emojis, nice pics, just ridiculous cuteness Not LinkedIn – LinkedIn is a different approach Feature in the next relevant Newsletter New Class Announcement email – single topic. …

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Social Media Posting Cadence

This framework will allow us to do some baseline successful social media posting. And only be reactive. This is strategy light. Taxonomy of Events While some events may be more than one thing, this taxonomy will allow us to think dimensionally about where we spend our precious promotion resources. See the Social Media Post Workshop …

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How to create draft posts in HootSuite

These instructions primarily focus on the weekly cycle of posts that focus on classes and events. Special campaigns may have a slightly different workflow. This task requires access to: The Social Media Worksheet The Ace photo archive or visual assets Here are the steps to posting drafts Copy the approved text and URL from the …

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