How to create draft posts in HootSuite

These instructions primarily focus on the weekly cycle of posts that focus on classes and events. Special campaigns may have a slightly different workflow.

This task requires access to:

  • The Social Media Worksheet
  • The Ace photo archive or visual assets

Here are the steps to posting drafts

  1. Copy the approved text and URL from the Social Media Worksheet
  2. Create a new post in Hootsuite
  3. Choose the steams to post to from the Worksheet
  4. Paste the text and URL into the body of the post
  5. Shorten the URL with Owly
  6. Choose a photo that matches the event. Be careful not to overuse images.
  7. Add Alt text to the image
  8. Using the date from the worksheet schedule the post and choose save draft

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