These instructions primarily focus on the weekly cycle of posts that focus on classes and events. Special campaigns may have a slightly different workflow.
This task requires access to:
- The Social Media Worksheet
- The Ace photo archive or visual assets
Here are the steps to posting drafts
- Copy the approved text and URL from the Social Media Worksheet
- Create a new post in Hootsuite
- Choose the steams to post to from the Worksheet
- Paste the text and URL into the body of the post
- Shorten the URL with Owly
- Choose a photo that matches the event. Be careful not to overuse images.
- Add Alt text to the image
- Using the date from the worksheet schedule the post and choose save draft